Adidas - Volcán Lleno

We know that even COVID can't stop the best football fans in Mexico to be close to their team, thats why we give them a big challenge in exchange of a biggest surprise, the new home and away jerseys, to reveal them they have to fill " El Volcán" (41,615 seats) but this time from home, 1 tweet = 1seat.
Agency: AC mcgarrybowen México
Client: Adidas México
General Creative Director: Jorge Martínez
Creative Director: Gonzalo Abad, Fermín Fernández
Copywriter:  Fernando Fernández, Miguel Massonneau​​​​​​​
Art Director: Gonzalo Abad
Producer: Armando de la Peña & Mariana Velasquez
Adidas - Volcán Lleno
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